Challenges

Lot of malpractices are followed during receipt submission & validation
Lack of transparency and accountability during claim processing
Letters on the receipts vanish over time
Sometimes claims take longer to get the allowances
Doesn’t get timely notifications on the submitted bills
Tedious to track and analyse past expenses
Untimely submission of bills reduces efficiency of settlement
Tedious multi-level approval process
It is impossible to process receipts which are in local languages

Scope of Work

Product envisioning
Research & analysis
Design (wire-framing & prototyping)
Usability testing

Iterative UX Design Process

Empathise
Define
Ideate
Prototype
Usability testing
Implement & monitor

Stakeholder's Questionnaire

Warmup

1. How did the idea of this product come to you?

2. When did you start conceptualising this product?

3. How long have you been working on this product?

Business Goals

1. What needs to happen for the product to be considered as a success?

2. Which activities should users carry out on your product that is important to the success of your business?3. What is the primary “action” the user should take while using your product?

Business Users

1. Who are the primary user groups?

2. What is their age range?

3. What is their level of mobile know-how?

Product Usage

1. Can you elaborate contextual use of the product (Role wise)?

2. Can you share some technical constraints that you can foresee? (eg. Network conditions, GPS location)

3. Please elaborate on inventory support mechanism in case of hardware failures.

User Goals

1. What motivates users from using product? (eg. automation)

2. What blocks users from using this product ?

3. What are the threats you visualise from users to the system? (Deliberate attempt to damage the device etc.)

Design Canvas

Design canvas helped us to understand how well synced the key stakeholders of an organisation are about the product thus allowed us to stay focused & prioritise on the key aspects of the product.

Value Proposition Canvas

The value proposition canvas has two side. With the Customer Profile we clarify our understanding about the customers/users and with the Value Proposition we describe how we intend to create value for the customer/user.

Value Fit Statement

A value fit statement is a concise expression that articulates how a product aligns with the values, needs, and preferences of its target customer/user. It also communicates the unique value proposition of the product that resonates with potential customers and differentiates it from competitors.

User Persona

User persona helps identify relevant user segments who would be using the product. Proto persona is a fictitious depiction of the user (drawn in office), whereas actual persona is derived based on facts & findings from an on-field visit.

Task Prioritisation & Information Architecture

Branding

Brand note

DOUSTAT (or DOUGH means money, combined with STAT means MONEY-STAT) represents a B2B product which enables businesses to keep a close eye on expenses.

www.doustat.com represents an online (web & mobile app based) product that offers a mega collection of valuable services around corporate expenses incurred by employees & departments. A unique mobile platform for the product ensures all expenses are logged in the system from anywhere & anytime, thus providing an opportunity for approvers to take timely business decisions.

The brand name has a modern yet international appeal, thus allowing to scale globally.

Logo design process & isolation

Doustat logo should always be surrounded by a minimum area of space. The area of isolation ensures that headlines, text or other visual elements do not encroach on the logo. 476 Pixels is the minimum isolation area for the logo & text (left-right-top-bottom).

Logo color & variations

Doustat logo can be used in different color variations. Based on the available background appropriate color variations can be chosen.

Color palette

The Doustat logo, color palette and typeface are three most important elements for the brand identity of the product. Style guide helps to maintain design standards throughout the product life touch points like documentation, marketing, engineering, user experience & usability etc.