Primo Connect - Usability Audit Case Study
-- USABILITY AUDIT SERVICE FOR COMMUNICATION APP --
Business
Primo connect is a app for millennials and traveler's who want to stay in touch with their loved ones wherever they are at any time across the globe.
Scope of Work
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Identifying Usability Issues
- Evaluating User Experience
- Assessing Compliance with Best Practices
- Providing Actionable Recommendations
- Prioritizing Design Changes
UX Audit Process
1. Envisioning
2. Conduct a heuristic assessment of usability
3. Compile findings and recommend improvements
4. Present audit report to stakeholders
Stakeholder's Questionnaire
Warmup
1. How did the idea of this product come to you?
2. When did you start conceptualising this product?
3. How long have you been working on this product?
Business Goals
1. What needs to happen for the product to be considered as a success?
2. Which activities should users carry out on your product that is important to the success of your business?3. What is the primary “action” the user should take while using your product?
Business Users
1. Who are the primary user groups?
2. What is their age range?
3. What is their level of mobile know-how?
Product Usage
1. Can you elaborate contextual use of the product (Role wise)?
2. Can you share some technical constraints that you can foresee? (eg. Network conditions, GPS location)
3. Please elaborate on inventory support mechanism in case of hardware failures.
User Goals
1. What motivates users from using product? (eg. automation)
2. What blocks users from using this product ?
3. What are the threats you visualise from users to the system? (Deliberate attempt to damage the device etc.)
Design Canvas
Design canvas helped us to understand how well synced the key stakeholders of an organisation are about the product thus allowed us to stay focused & prioritise on the key aspects of the product.
Executive Summary
Here we provided a detailed analysis of the heuristic evaluation process used to evaluate Primo Connect application. The evaluation was performed using following methods:
Summary of Task Based Evaluation
Prioritisation
For better understanding of impacts of identified problems, we estimated severity in terms of usability & ease of fixing it.
Findings & Recommendations
We put together a UX audit report comprising key research findings, usability issues related to the product design, brief information about the usability tests, recordings, best UX practices, and our expert recommendations.
Usability Score
provides an indication of how easy and efficient it is for users to accomplish their tasks and goals when interacting with the Primo Connect product.
Conclusion
Design Logica prides itself on offering insight that is actionable, so in conclusion to this report we have once again come up with thoughts and suggestions that is focused on improving the usability of mobile app should be considered:
From the ground up, Design Logica collaborated with us to understand our our main operational difficulties. Their product designs were approved by our operational team and important stakeholders in unanimity. To anyone who is interested in using UI/UX services for their product, I heartily suggest them.
JONATHAN LIN,GM, PRIMO CONNECT